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Welcome to Arizona: Where Missing One Exit Becomes an Adventure

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Arizona has a special kind of driving experience.

You can be completely confident about where you’re going, following your GPS, watching the overhead signs, and thinking you have everything under control.

Then you miss one exit.

Suddenly, your simple drive becomes an unexpected tour of the Phoenix metro area.

The joke on the sign captures that feeling perfectly:

“MISSED ONE EXIT?
NOW YOU’RE ON I-10.
GOOD LUCK GETTING BACK.
YOUR GPS IS CONFUSED TOO.”

For anyone who has driven around Phoenix, that message feels surprisingly relatable. 🌵🚗

Step 1: Start With a Simple Trip

Maybe you’re heading to Mesa.

Maybe you’re going to Chandler.

Maybe you’re trying to get across Phoenix.

Perhaps you’re simply driving home.

You enter the freeway, turn on your GPS and think:

“Easy. I know exactly where I’m going.”

The road is wide.

The sky is clear.

The mountains are beautiful in the distance.

Everything seems under control.

Until the first interchange appears.

Step 2: Read the Overhead Signs

See more on the next page

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